라이프스타일에 따른 청계천 방문객의 특성에 관한 연구

Cheonggye Stream Visitors' Differences of Demographic Profiles and Types of Visits Depending on their Lifestyle

The study was to examine the differences of demographic profiles and types of visit depending on the lifestyle of Cheonggye Stream visitors. A total 353 questionnaires were collected from the Cheonggye Stream visitors from May to July in 2009. Results of cluster analysis came up with three different life style groups: 'health-seeker', 'open mind and activity group' and 'pessimism group'. Results also showed that there were statistically significant differences among the three life style groups in terms of their age, marital status, occupation, and connection stop. Furthermore, ANOVA test indicated that there were statistically significant differences among the three groups in their level of satisfaction. Results of this study have some implications in developing marketing strategies for Cheonggye stream visitors.