This study was to analyze and compare regional innovation capacity of tourism industry of two provinces: GangWonDo and JeollaBukDo, Korea. Analytic hierarchy process(AHP) was used to develop the measure of the capacity. Data were collected from 60 tourism specialists including tourism practitioners, administrators and academics. Results showed that cultural attraction appeared to be most important factor of the innovation capacity measure. Results also indicated that the numbers of tourism information centers, the numbers of festival events, and the numbers of airport users were also important criteria of the innovation capacity. Furthermore, results demonstrated that sregional innovation capacity index of GangWonDo tourism industry appeared to be higher than that of JeollaBukDo tourism industry.
I. 서론
II. 관광산업의 지역혁신역량
III. 연구방법
IV. 분석결과
V. 결론
참고문헌
(0)
(0)