관광의례화가 방문 후 태도에 미치는 영향 연구

The Impacts of Ritualization of Three Korean Heritage Tourism Destinations on the Visitors' Post-Trip Attitude

Based on the ritualization theories and empirical studies in other fields, this study developed a scale to measure the level of ritualization of a heritage tourism destination It also explored the effects of ritualization of a heritage tourism destination on the visitors' post-trip attitude toward the destination. Data were collected from 845 people at three heritage tourism destinations in Korea including Gyeongbok Palace, Shin Luk Temple, and Hahoe Folk Village. Results of a factor analysis suggested 4 different factors of the ritualization. Results also showed that the ritualization of tourist behavior tended to make a signifiant positive effect on the visitors' post-trip attitude while the ritualization of the destination space did not. Several practical implications and limitations of the study were also discussed.