Based on the ritualization theories and empirical studies in other fields, this study developed a scale to measure the level of ritualization of a heritage tourism destination It also explored the effects of ritualization of a heritage tourism destination on the visitors' post-trip attitude toward the destination. Data were collected from 845 people at three heritage tourism destinations in Korea including Gyeongbok Palace, Shin Luk Temple, and Hahoe Folk Village. Results of a factor analysis suggested 4 different factors of the ritualization. Results also showed that the ritualization of tourist behavior tended to make a signifiant positive effect on the visitors' post-trip attitude while the ritualization of the destination space did not. Several practical implications and limitations of the study were also discussed.
I. 서론
II. 이론적 배경
III. 연구방법
IV. 분석 결과
V. 결론 및 시사점
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