Post Mass Tourism으로서의 책임관광 구성타당성 검증

Verifying the Construct Validity of a Responsible Tourism Scale

This study was to verify a responsible tourism scale which have quadruple bottom line-economy, environment, society, and culture. Each dimension was measured by four variables which were derived from previous studies on responsible tourism. In order to verify the construct validity of the scale, data were purposely collected from of 235 tourists. Results of a exploratory factor analysis verified the reliability and validity of the scale. In addition, results of a confirmatory factor analysis and second order confirmatory factor analysis also verified the reliability and validity of the scale. These suggested that future research in responsible tourism could use the scale developed in this study. Travel agency also could take into account the four dimensions to develop a responsible tourism program.