Movies and TV dramas have successfully created new Korean tourism market. However, there have been no previous works on the relationship between TV real variety show programmes and tourism phenomenon. This study attempts to show that TV real variety show programmes are also able to create new tourism market. Semiotic methods (signifier, signified and sign), which were borrowed from Saussure and Barthes, were used to understand how TV real variety show programmes describe new tourist attractions. Specifically,「1 Night 2 Days」programs' Kangwon-do part which appeared from October 2008 to January 2010 were analyzed using the methods. Results showed that like movies and TV dramas, TV real variety show programmes also could create new tourism market through the TV audiences and it means the TV real variety show production could be a remarkable way to develop Korean tourism marketing.
I. 서론
II. 이론적 배경
III. 연구대상 및 방법
IV. 분석 결과
V. 결론
참고문헌
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