관광공간 및 행동의 의례화가 재방문의사에 미치는 영향

The Impacts of the Ritualization of Tourism Space and Tourist Behavior on the Intention of Revisit: A Focus on the Destination of Cultural Heritage

In cultural tourism, the ritualization of tourism space and tourist behavior have been important issues. This study was to examine the effect of ritualization of a tourism space and tourist behavior on the ritualization performance and the intention of revisit. Data were collected from 845 tourists at three popular cultural tourism destinations in Korea. Results from structural equation modeling analysis showed that the ritualization of tourism space positively impact on the ritualization of tourist behavior. However, it was not significantly associated with ritualization performance and revisit intention. In contrast, the ritualization of tourist behavior significantly impacted on the ritualization performance and the intention of revisit directly and indirectly. Based on the finding of the study, several implications of this study were also discussed.