한국지역축제의 핵심성공요인(CSF)과 측정변수 개발

The Development of Critical Success Factors and Measurement Variable for Korea Local Festival

This study examined the critical success factors of local festivals and developed variables for measuring the critical success factors. Based on the review of previous literature on the success factors of a local festival and in-depth interviews of 40 local festival specialists, 166 measurement variables were initially derived. Then 18 festival specialists closely looked at the face validity of variables two times. After these procedures, 82 variables were factor analyzed using a sample of 350 local festival planners, academics and staffs. Finally, a confirmatory factor analysis was performed to test the reliability and validity of the measurement model. Results of the confirmatory factor analysis suggested seven critical success factors of a local festival(i.e., `field management capability, locality of content, level of interest by local residents, establishment of long term vision, satisfaction level of spectators, comfort of festivals environment, validity of festival strategies) and. 22 measurement variables.