This study was to extend the theory of planned behavior by incorporating the new concept of “gambling passion scale(GPS)” to predict visitors’ intentions to gamble. Data were collected from 460 visitors of Kangwon Land. Structural equation modeling was employed to identify the relationships between latent variables. Results indicated that GPS significantly influenced on behavioral intentions to gamble. Even though both harmonious passion (HP) and obsessive passion (OP) significantly effected on the gambling intentions, HP impacted more strongly on the intentions than OP did. In addition, while HP and OP were only influenced by attitude and subjective norm, OP was affected not only by the two factors but also by past behavior. These findings imply that casino management should promote harmonious passion to implement responsible gambling.
I. 서론
II. 이론적 배경 및 선행연구 검토
III. 연구방법
IV. 분석결과
V. 결론 및 시사점
참고문헌
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