쇼핑인증제도 도입에 관한 탐색적 연구

An Exploratory Study on the Introduction of Shopping Tourism Accreditation Program

This study was to explore the feasibility of introducing shopping tourism accreditation program to enhance the competitiveness of Korean tourism industry. In order to do this, this study reviewed previous literature on tourism accreditation program in general and shopping tourism accreditation cases of foreign countries in specific. Then, in-depth interviews were conducted with 15 experts in the tourism industry to gather their opinions on the introduction of tourism shopping accreditation system. The analysis identified appropriate evaluative indicators and method for the accreditation system. In particular, issues such as the accreditation program introduction date, its scope, the administrative structure, the period of validity, feedback, follow-up and marketing were discussed. The study recommended to implement a pilot program during a fixed period. However, a legal and policy framework needs to be established before officially implementing the shopping tourism accreditation program.