일본인과 중국인의 방한수요 결정요인 분석

An Analysis on the Determinants of Inbound Tourism Demand from Japan and China to South Korea

This study identified the determinants of inbound tourism demand to Korea from Japan and Korea. Through a preliminary study on the decisive factors affecting the tourism demand, the GDP of origin countries and seven other dummy variables, including seasonality, World Cup, SARS, and so forth, were employed to measure their effects on the inbound tourism demand. Data used in this study were the numbers of visitors from the countries during the first quarter of 1999 to the last quarter of 2008. The unit root test was used to look at the long-term stability of the variables and OLS was employed to estimate the coefficients. Results showed that in case of Japan, GDP had little to do with the inbound tourism demand to South Korea, while other factors affected the country's tourism demand to Korea. In contrast, in case of China, GDP turned out to be the most significant factor that impact on the inbound tourism demand. Several implications of the study were also discussed.