왕릉자원해설 요소에 대한 지각과 방문만족 간의 관계

The Relationship between Korean Royal Tomb Visitors' Perception of Interpretation Service and their Overall Visit Satisfaction: An Application of Alternative IPA

This study examined the relationship between Korean royal tomb visitors perception of interpretation service and their overall visit satisfaction. Particularly, this study employed an alterative IPA, which compared the evaluators' perception of importance on each elements of interpretation before and after interpretation service. Data were collected from 176 visitors of Youngrung and 40 royal tomb interpreters on November 2009. Results showed that out of four elements of interpretation service factors only information & delivery factor made a significant effect on visit satisfaction. In addition, the evaluators' perception of importance on the elements interpretation was found to be changed before and after the interpretation service. Specifically, interpretation knowhow factor was tended to be increased after the interpretation service. Furthermore, there was a signifiant difference of perception of importance on the elements of interpretation service between the visitors and interpreters.