슬로시티 매력과 방문객 만족, 행동의도와의 관계

The Relationship between Destination Attractiveness, Visitor Satisfaction and Behavioral Intention: A focus on Slow City, Cheongsan Island

This study investigated the relationship between visitors' perception of destination attractiveness, overall satisfaction and future behavioral intention at a slow city in Korea. Data were collected from 197 visitors to Cheongsan island, a slow city in Korea, in 2009. Attractiveness of the destination was measured in terms of nature, culture, tourism capacity, and affect, while future behavioral intention was measured in terms of intention to revisit and recommendation to others. Results showed that the level of affect, nature and tourism capacity of the Slow City's were positively associated with both visitor satisfaction and future behavioral intention. However, cultural attractiveness only influenced on the intention to revisit. Based on the findings of this study, several theoretical and practical implications were suggested for the Slow City destination management.