관광지 재생

Tourism Destination Regeneration: The Case of Nami-sum(Island)

This study was to investigate regeneration process of Nami-sum(Island), a popular tourism destination in Korea. Nami-sum is located in City of Chuncheon and has been developed as a tourism destination since 1965. It had a reputation of a representative amusement park in the capital region of Korea during the 1970s and 1980s. The number of visitors to the island was up to 760,000 in 1989. However, the number of visitors decreased down to 290,000 in 2001. In 2001 Nami-sum started a complete regeneration project of the destination. In-depth interviews with the CEO and head of the planning department of Nami-Sum Corporation, and content analysis of the newspaper and visitors statistics showed that complete change of tourism product, reinforcement of publicity, partnership with civil organization, and creative leadership were the major success factors of the regeneration of Nami-sum. Based on these findings, this study suggested direction and tasks to regenerate decayed tourism destinations.