커뮤니티 기반 관광의 지속가능성에 대한 고찰

Examining the Possibility of Sustainable Community Based Tourism: A Case of a Rural Tourism Village in Korea

The study explored the possibility of sustainable community based tourism by examining a rural tourism village in Korea. Based on the review of related literature, a conceptual framework for explaining the sustainability of community based tourism was proposed. The framework suggested four factors of sustainable community based tourism: democratic decision making, economic profit making, effective networking, and ability to run a tourism business. Results of in-depth interviews with 8 staffs of Doraemi rural community in Ganghwa county supported the theocratical framework. For example, the staffs believed that specific strategies for making tourism products were required for making profits. Also, they proposed that benefits from community based tourism should be shared equally among the residents. Furthermore, they suggested that promotion and marketing skills should be strengthened for the sustainable community based tourism.