컨벤션도시의 이해관계집단 간 협력네트워크 연구

Collaborative Networks of Stakeholders in a Convention City: A Social Network Analysis

This research analyzed the structural characteristics of stakeholders' networks which works in the process of bidding and organizing of a convention. Fifteen representative stakeholder groups of Gwangju convention industry were carefully selected and the social network analysis was applied to analyze the networks. Results demonstrated that there were different network structural characteristics in the process of bidding and organizing conventions. Results also showed that a few stakeholders dominated the relationships and had substantial influences over the other stakeholders. However, more complex and diversified relationship patterns were found in the organization phase. Findings from this study coud help stakeholders of the Gwangju convention industry, especially Gwangju Convention & Visitors Bureau, develop a better efficient collaborative relationships in different stages of convention management.