인터넷 관광정보에 대한 사용자의 지각, 태도, 그리고 정보탐색노력

The Relationship between Internet User's Perception, Attitude and Information Search Effort on Internet Tourism Information

In this study, the relationship between user's perception, attitude, and information search effort on Internet tourism information was examined. Data were collected from 402 people at three subway stations and one domestic airport in Seoul, Korea. Results showed that perceived use of ease influenced perceived usefulness, and that perceived usefulness influenced both attitude and search effort on Internet tourism information. In addition, the respondents attitude also had an impact on information search effort. In terms of the total effect, perceived usefulness had the strongest effect on information search effort. These results supported both theory of reasoned action and technology acceptance model. Limitation of this study and direction for future research were also discussed.