호텔브랜드이미지가 호텔전공 학생들의 취업결정요인에 미치는 영향

An Effect of Hotel Brand Image on Employment Decision of Students Majoring in Hotel

The purpose of the study was to make a close inquiry into an effect of hotel brand image on employment decision of students majoring in hotel with regard to importance of special-grade hotel brand image in Seoul on the basis of preceding researches related to the existing brand image and hotel brand image. When the study examined results through empirical analysis, factor analysis results out of evaluation on scale of measurement were as follows. When the study verified hypotheses, difference analysis results of hotel brand image were partially selected and hotel selection attribute was also selected partially. In addition, employment decision factors of students majoring in hotel were partially selected. In multiple regression analysis, results of hotel brand image were dismissed. Therefore, it was judged that hotel brand image didn’t have an effect on students majoring in hotel. In multiple regression analysis of importance of hotel selection attribute, regression analysis results were partially selected. Therefore, it was judged that importance of hotel selection attribute had a significant effect on students majoring in hotel.