한국 다국적 기업의 디지털 전환 및 데이터 분석 역량 준비도를 높이기 위한 최고 경영층 인식 연구

An Empirical Study of South Korean Multinational Corporates for the Readiness of Digital Transformation and Data Analytics Readiness

Purpose - This study investigates the differences in the recognition of the need, impact, and readiness of CEOs, directors, and employees for successful digital transformation. The success of digital transformation, which refers to the overall organizational change in business models and culture through application of advanced technologies is the shared perception and implementation of all members of the digital transformation. Design/Methodology/Approach - Based on data from 30 South Korean multinational enterprises, the difference in perception between groups was examined, and it was confirmed that there was a difference in perception among CEOs, directors, and employees. Findings - The data confirmed the relationship between the top management’s perception of digital transformation to the readiness of data analytics by employees, which is an essential element of sustainable digital transformation. Employees of the organization, which are recognized by top management as having a high need and readiness for digital transformation, are well prepared for data analytics. Third, we identified important sub-competencies through empirical analysis to derive priorities for employee competency development, and confirmed that programming ability and business domain differ between beginner and advanced levels, while the advanced scored the highest level of growth mindset. Research Implications - This study contributes to the international business area in terms of emphasizing the importance of shared perception among all members of the organization for successful digital transformation. Also, it provides priorities to enhance the readiness of data analytics for employees in terms of employee selection and development.