전통 사찰방문의 혼잡지각에 따른 방문객 분산방법과 입장요금제의 선호도

Visitors' Perceived Crowding at a Traditional Buddhist Temple and their Preference toward the Method of Visitor Dispersion and Entrance Fee System: A Case of the Bulguksa Temple Visitors

This study was to examine visitors' preference toward the method of visitor dispersion and admission fee system for the perceived crowding at a traditional Buddhist temple. Data were collected through the survey of 210 participants who visited the Bulguksa on April 2010. The results indicated that the group that chose to “increase admission fees” for dispersing visitors had a higher score than other groups on perceived crowding, leisure conflict, and willing to pay extra fees. Among three groups for dispersing visitors, the group that chose a reservation was highest on admission fees. Visitors who felt a higher perceived crowdedness tended to react on keeping spatial distance from other visitors rather than finding a different time zone(temporal dispersion) to avoid the crowdedness.