지식경영을 적용한 축제의 관광산업적 성과

The Impact of Knowledge Management on the Industrial Performance of Local Festival

This study was to examine local festival professional's cognition on the relationship between knowledge management factors and industrial performance of a local festival. Data were collected from 440 local festival professionals of City of Jeochon and Danyang, including government officials and corporate professionals, on June 2009. Results of a structural equation model analysis showed that the job performance ability, information technology, leadership, and strategy were positively associated with the knowledge sharing and knowledge creation. while the personal relationship and organization culture were not related to the knowledge sharing and creation. Results also indicated that the knowledge creation made a significant impact on the festival performance, while knowledge sharing did no. Implications and suggestions for future research were also discussed.