특수목적관광객의 라이프스타일 유형, SIT선호유형, 정보원천 관계 연구

The Relationship between Lifestyle Types, Preferred Types of Travel and Attributes of Travel Destination, and Information Source among Special Interest Tourists

This study developed scales for measuring special interest tourists' behavioral aspects such as lifestyle, preferred types of SIT and attributes of destination, information source. It also developed and empirically tested the relationships between the constructs. Data were collected from 470 people who have bought products from SIT travel agencies in 2009. Results of a factor analysis suggested 5 lifestyle types such as tradition pursuit type, entertainment pursuit type, health pursuit type, society pursuit type, leisure pursuit type. The analysis also indicated four factors of preferred types of SIT such as culture, sports, environment, others SIT, four factors of preferred attributes of destination such as nature, society, culture, tourism facilities, and four factors of information sources such as internal information and three different types of external information. Finally, results of the structural equational model of the relationship among the construct suggested good fitness indexes.