학술대회자료
A Study on the Factors Influencing Behavioral Intention of OTT Platform Users: Focused on Technology Acceptance Model
- 한국유통과학회
- International Forum on Distribution Convergence (IFDC)
- 한국유통과학회 2023년 국제신년포럼 발표집
- 2023.01
- 151 - 157 (7 pages)