학술대회자료
The Effect of Live Commerce Show Host Characteristics and Trust, Flow, and Behavioral Intention
- Young-Ei KIM Hee-Young CHO
- 한국유통과학회
- International Forum on Distribution Convergence (IFDC)
- 한국유통과학회 2023년 국제신년포럼 발표집
- 2023.01
- 165 - 170 (6 pages)