학술대회자료
The Effect of SNS Beauty Advertisement Characteristics on Voluntary Word-of-Mouth Intention: Focusing on S-O-R Theory
- 한국유통과학회
- International Forum on Distribution Convergence (IFDC)
- 한국유통과학회 2023년 국제신년포럼 발표집
- 2023.01
- 171 - 175 (5 pages)