성인 여성의 속눈썹 화장 및 시술 인식과 속눈썹 영양제에 대한 제품 만족도 연구

This study aims to understand the relationship between adult women's perception of eyelash cosmetics and their satisfaction with eyelash nutrients. From October 2021 to April 2022, 203 adult women were surveyed using an online questionnaire to collect data on eyelash nutrient product satisfaction and general characteristics. The data was analyzed using SPSS v. 25 Statistic program package. As a result of investigating using frequency analysis, factor analysis, technical statistical analysis, integrated variable analysis, correlation, and multiple regression analysis, it was found that functional recognition was highest in both eyelash makeup recognition and eyelash application recognition. Satisfaction with eyelash nutrients appeared in the order of product quality, product safety, and product sensitivity. It was confirmed that the higher the cosmetic, functional, and psychological awareness of eyelashes, the higher the product satisfaction with eyelash nutrients. (p<.05). As a result, it was confirmed that the higher the functional and psychological awareness of eyelash beauty among adult women, the higher the awareness of eyelash nutrients. By empirically analyzing the causal relationship between the awareness of eyelash beauty and eyelash nutrition, this research can provide quantitative data on the academic and topical aspects of the use of eyelash nutrition in the beauty industry.