에스테틱 샵의 컨설팅활용도가 경영성과에 미치는 영향

The Effect of Consulting Utilization on Management Performance in Aesthetic Shop: Focused on the Mediation Effect of Absorption Capacity

Aesthetic shops in the era of infinite competition need the help of external experts to solve various problems due to a lack of competency. In this study, absorption capacity was used as a mediating effect to examine the relationship between consulting utilization and management performance for effective management consulting. Here, consulting was used as an independent variable, and management performance as a dependent variable to analyze the mediating role of absorption capacity and to suggest strategic alternatives to improve the practical ability of the esthetic shop. In this study, esthetic shops with experience in using management consulting were analyzed. Analysis was performed using SPSS 23.0 on 407 response samples collected. In addition, this study used exploratory factor analysis, reliability analysis, and multiple regression analysis were performed. As a result of the study, it was found that the absorption capacity partially mediates the relationship between the consulting utilization of the esthetic shop and the business performance and has a positive effect on the business performance.