헤어 미용종사자의 직무 스트레스와 직무몰입에 관한 연구

Analysis of Job Stress and Job Commitment in Beauty Salon Workers

With the advent of various cultural trends, consumers' desire for self-expression is increasing. One of the fields that most sensitively reflects these social changes is the hair field. The working conditions of hairdressers are psychologically consuming a lot of energy due to physical and mental stress, excessive workload, complex work environment, low salaries, and relationships with colleagues in poor working environment. When such job stress accumulates, it leads to psychological anxiety about job immersion, and this psychological factor lowers customer service and has a direct impact on the beauty industry. This study attempted to investigate i) differences in job stress, ii) differences in job commitment, iii) job stress validity & reliability, iv) job commitment validity & reliability and v) the influence of job stress on job commitment against beauty salon workers. For this, a questionnaire survey was performed against beauty salon workers from the staff to the owner in Seoul and Gyeonggi-do. Among a total of 522 questionnaires distributed, 512 copies excluding 10 poorly answered ones were used for final analysis, and the results found the followings: First, concerning the influence of job stress on job commitment, a statistically significant effect was found in ‘reward’ and ‘personnel’. Second, as ‘reward’ and ‘business factor’ increased, ‘affiliation commitment’ decreased. Third, in social cognition, a statistically significant influence was observed in ‘personnel’, ‘reward’ and ‘business factor’ (p<.001). In predicting social cognitive factors, ‘personnel’, ‘reward’ and ‘business factor’ demonstrated the explanatory power of 11.4%.