농촌관광마을에서 사회적 자본이 주민통합과 삶의 질 만족에 미치는 영향

The Influence of Social Capital on Residents’ Integration and Quality of Life in Rural Tourism Villages

This study examined the influence of social capital (structural and cognitive) in Korean rural communities on the residents’ integration, quality of life, and attitude toward additional tourism business. Data were collected from the 265 residents of 10 rural tourism villages in 2009. Results from a structural equation model analysis indicated that cognitive social capital made positive direct effect on the residents’ integration. It also made an indirect effect on the quality of life and attitude toward additional tourism business, although structural social capital did not influence on the quality of life and attitude toward additional tourism business. Results also showed that residents’ integration made positive direct effect on the quality of life and attitude toward additional tourism business. Several practical implications and future research directions were also discussed.