컨벤션 서비스 공급업자들 간 자원 교류를 위한 네트워크 분석

Exploring Resource Exchange Networks of Convention Services Suppliers: An Application of the Social Network Theory

This study explored the structural characteristics of the resource exchange networks of convention services suppliers in Gwangju Metropolitan City. It also investigated important actors’ roles and positions within the networks by measuring three important centralities such as degree centrality, closeness centrality and betweenness centrality. Data were collected from 21 people who worked for conventional service related companies in Gwangju in 2009 and Ucinet v6.211 was used to analyzed the data. Results showed that in terms of the number, travel agencies(6) were most actively engaged in the convention service network, which was followed by hotels, government organizations, local tourism associations, PCO, university, and convention center, and CVB. Results also indicated that the City of Gwangju played the most important role in the exchange network in terms of degree centrality, while the CVB played only fourth important role. Several implications and limitations of this study were also discussed.