케이블카 조성의 찬반 인식차이 및 심리적 거부감의 설득효과

Examining the Cognitive Difference between the Pro and Cons of the Cable Car Construction at a Mountain Area and the Persuasive Effect of Psychological Resistance

This paper examined visitors’ cognitive difference between the pro and cons of a cable car construction at a urban mountain area. It also investigated the effective ways of persuasion on the virtue of the cable car construction. Data were collected through an onsite survey of 188 visitors in the Palgongsan Gatbawi, Daegu on September 2010. The results indicated that supporters argued the cable car construction could have some advantages such as local economic effect, the right of accessing natural park for the disabled, and tourists’ convenience. On the contrary, opposers argued that it could make an negative environmental effects to the area. Results also showed that one could effectively decrease the negative feeling of cable car construction by providing the message that the cable car construction could enhance the disabled persons’ rights of access to natural parks.