축제 개최에 대한 방문객들의 관광영향 인식에 관한 연구

Visitors’ Perception on the Tourism Impacts of a Local Festival: A Sample of Local Visitors to Gwangju World Kimchi Culture Festival

Using a correspondence analysis, this study examined the relationship between the local residents’ perception on the tourism impacts of a local festival and their socio demographic characteristics. It also investigated the socio demographic characteristics of two different types of respondents which was based on a cluster analysis of the residents tourism impacts perception. Results indicated that factors of tourism impact(social․cultural, economical, environmental) and demographic characteristics(age, job, monthly income, marry) were interrelated. Second, results from a two step cluster analysis showed that people of cluster 1 was likely to be in their 20s in age, student in job, less than one million won in monthly income, single in marital status. On the other hand, people of cluster 2 was more likely to be in their 40～50s in age, housewife and specialized/white-collar in job, less than one million won, more than two million won and less than three million won in monthly income, and married person in marital status. Limitation and future research directions were also discussed.