This study was to examine the differences of casino visitor motivation and venue choice attribute among Japanese tourists who visited Korean casinos. Data were collected from 215 Japanese tourists at the Incheon and Kimpo International Airport from January 2010 to March 2010. Results showed that their was a significant difference between male and female in terms of their motivation of visiting casinos. Specifically, male had higher motivations on all the five dimensions of motivations than female had. Results also found significant differences between casino driven visitors and regular visitors in terms of their motivation and venue choice attributes. Significant difference of motivation and venue choice attributes were also found between first time visitors and repeat visitors. From casino marking point of view, several practical implications were also discussed.
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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