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Freelisting: A New Research Method

Freelisting has been developed in the field of cognitive anthropology, a subfield of cultural anthropology, and as a new information eliciting technique. Freelisting is based on the notion of culture as a shared information among the members constituting a common culture. The purpose of freelisting method is twofold: first, it determines the content of a cultural domain, and secondly it infers the internal structure of the domain(i.e., the relative salience of the content items). ANTHROPAC is usually used for freelisting analysis, which produces such measures as frequency, rank order, and Salience Index of each freelisted item. Freelisting has merits in terms of its simplicity in execution and yet its sound conceptual underpinning. Provided such merits, freelisting seems to be a useful research tool that can be applied in the study of tourism and tourism related matters as well.