커피전문점 기술기반 셀프서비스 품질이 기술수용 특성과 고객만족에 미치는 영향

A Study of the Relationship among the Quality of Self-service, Technology Acceptance and Customer Satisfaction on Coffee Kiosks

The unexpected situation of the new virus that occurred recently changed various fields such as coffee industry. In this situation, it is considered that the study on coffee self-service, one of the non-face-to-face services, is more important. The purpose of the current study is to investigate the structural relationships among the Quality of Coffee Self-service, Technology Acceptance and Customer Satisfaction. The quality of self-service is divided into information quality and service quality, and the customer behavior intention is analyzed through the study on the effect of usefulness and ease on technology acceptance characteristics. In this study, a survey was conducted on 224 adult men and women, and AMOS 18.0 was used to analyze the confirmatory factors for the validity and reliability of the composition. SPSS 18.0 was used to analyze the reliability. Through this study, it is expected that self-check-in service will be used more effectively and popularly.