학술저널
This study aims to broaden the understanding of consumers’ coffee shop choice behavior at a time when both consumption and the number of coffee shops with diverse types of coffee are increasing. The need for a study to better understand consumer behavior is highlighted by suggesting the Consumption Values factor. It is expected that this study will also help marketers boost consumer demand for coffee shop, thereby maximizing the economic effect of the coffee market.
Ⅰ. 서 론
Ⅱ. 이론적 배경 및 모형설정
Ⅲ. 연구 방법
Ⅳ. 실증 분석
Ⅴ. 결론
참고문헌
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