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中國學 第81輯.jpg
KCI등재 학술저널

中国非物质遗产受众保护研究

基于“需求与满足”理论

受众是衡量非物质文化遗产保护是否真实有效的有力杠杆。非物质文化遗产受众保护是指为促进非物质文化遗产保护效果,对其受众采取的各种保护措施。论文通过分析,确定非物质文化遗产的受众,并确定受众在非物质文化保护中的重要性。论文通过传播学理论“使用与满足”理论分析发现,目前中国非物质文化遗产受众已取得的成就有:已有一批法律、法规对受众进行保护、许多非物质文化遗产已有自己稳固的受众群体、受众宣传渠道初具规模。同时也发现受众保护存在许多问题,如通没有一部专门针对受众保护的法律体系、受众需求和非物质文化遗产提供的服务错位、社区保护力度不足等。在此基础上进一步分析非物质文化遗产受众需求,发现受众具有文化认同的需求、文化与知识的需求、娱乐与人际交往的需求、审美和情感宣泄的需求。进而确定非物质文化遗产受众保护的路径,包括:建立受众保护的专门的法律体系。针对受众需求构建受众保护策略。根植社区,社区成为满足受众需求的基地。

The audience is a powerful lever to measure whether the protection of intangible cultural heritage is more real or more effective. The audience protection of the intangible cultural heritage refers to the various protection measures taken for the audience to promote the protection effect of the intangible cultural heritage. Through the analysis, the paper determines the audience of the intangible cultural heritage, and determines the importance of the audience in the protection of the intangible culture. Through the analysis of the theory of “use and satisfaction” of communication theory, the paper finds that the audience of Chinese intangible cultural heritage has made some achievements: a number of laws and regulations to protect the audience, and many intangible cultural heritage has its own stable audience groups and audience publicity channels began to take shape. At the same time, it is also found that there are many problems in audience protection, such as not having a legal system specifically for audience protection, the difficulty of matching audience needs and protection measures, and insufficient community participation. On this basis, we can further analyze the needs of the audience of the intangible cultural heritage, and find out that the audience has the needs of cultural identity, the needs of culture and knowledge, the needs of entertainment and interpersonal communication, and the needs of aesthetic and emotional catharsis. Then determine the path of audience protection of intangible cultural heritage, including: the establishment of a special legal system for audience protection. Build the audience protection strategy according to the audience needs. Rooted in the community, the community becomes the base to meet the needs of the audience.

1. 绪论

2. 中国非物质文化遗产的受众

3. 基于“使用与满足”理论中国非物质文化遗产受众保护现状分析

4. 基于“使用与满足“理论的中国非物质文化遗产受众需求分析

5. 基于“使用与满足”理论中国非物质文化遗产受众保护路径

6. 结论

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