관광객의 고유성 인식 수준에 따른 관광체험 차이 연구

Tourists' Authenticity Perception and its Relationship with Tourism Experience: A Sample of Foreign Tourists Visiting Seoul Buckchon Traditional Village

This study explored foreign tourists' authenticity perception on a Korea traditional village and its relationship with the tourists' travel experience. Data were collected from 400 foreign tourists who visited Seoul Buckchon Korean Village on August 2010. An exploratory factor analysis on 12 items of authenticity perception suggested three dimensions of authenticly perception: 'objective authenticity, existential authenticity and constructive authenticity'. In addition, a cluster analysis yielded two groups of authenticly perception groups(i.e., a low authenticity perception group and high authenticly perception group). Results showed that there were significant statistical differences between the high authenticity-perception group and the low-authenticity perception in the four dimensions of tourism experience dimensions(i.e., escape/immersion, experience, edutainment, the sense of ties). Results also indicated a significant statistical differences between the two groups in the socio-demographic characteristics. Limitation and future research directions were discussed.