자원해설이 방한 외국인의 고궁방문 만족도에 미치는 영향

The Effect of Tourism Resource Interpretation on Foreign Tourists' Satisfaction at Korean Royal Palaces

This research was to investigate the effects of tourism resource interpretation on the foreign tourists' level of satisfaction. Data were collected from 816 foreigners who visited the four royal palaces in Korea on November 2009. Results of a factor analysis suggested four dimensions of tourism resource interpretation(i.e., presentation fidelity, information, inherent value, interest inducing). Results also showed that all the four dimensions of tourism resource interpretation made significant impacts on the foreign visitors' level of satisfaction. It was also found that the three different language groups of the foreign visitors had different preference toward the important dimension of the tourism resource interpretation. Specifically, English speaking visitors tended to consider presentation fidelity and historic explanation factors as important dimensions of the resource interpretation, whereas Japanese and Chinese visitors were likely to count interest inducing factor more importantly than the others. This suggest that nationality of the foreign visitors might be an important factor for the tourism resource market segmentation.