강원지역의 해양 심층수를 활용한 의료관광 상품개발에 관한 유형화 분석

Types of Medical Tourism Product Development Using Deep Sea Water of Gangwon Province

This study was to identify the possible types of medical tourism product development using deep sea water of Gangwon Province, Korea. The Q-methodology was used to examine subjectivity of university students with regard to the product development. 25 Q statements were drawn from the review of related literature and in-depth interviews with tourism major students. 17 P samples were used in this study. Results Q factor analysis showed that there might be three different types medical tourism product development using the deep sea water: demonstration use type(n=8), plant use type(n=4)], edibility use type(n=4). Results also indicated that all the three segments agreed with the 13 Q-statements. Based on the findings of this study, several practical implications and future research directions were also discussed.