호텔 종사원의 직무만족과 고객지향성의 영향관계에서 사회적 유능성의 조절효과

The Effect of Job Satisfaction on Customer Orientation of Hotel employees: A Focus on the Moderating effect of Social Competence

This study was to examine the effect of job satisfaction on customer orientation among hotel employees. Particularly it focused on testing the moderating effect of social competence in the relationship between job satisfaction and customer orientation. Data were collected from 446 hotel employees of five star hotels in Seoul on March 2009. Results of a exploratory factor analysis identified four underlying dimensions of job satisfaction; relationship with superiors and co-workers, promotion and wages, job itself, motivation. It also identified three underlying dimensions of social competence; leadership, sensitiveness and decisiveness. Result of regression analysis showed that there were significant relationships between each dimension of the job satisfaction and the customer orientation. Furthermore, results empirically supported the moderating effect of social competence in the relationship between job satisfaction and customer orientation. Practical implications and limitations of this study were also discussed.