중국인 인바운드 여행업체의 한국관광 제약요인과 극복방안 탐색

An exploratory study on tourism constraints of Chinese inbound travel agency with visiting Korea and overcoming strategy: A grounded theory approach

It is very important for marketers and policy-makers to understand different kinds of constraints tourists experience. In spite of its importance, there have been few studies on the constraints that Chinese tourists' experience in their visit to Korea. This study was aimed to identify tourism constraints perceived by chinese tourists visiting Korea. It was also designed to examine overcoming strategies from the practitioners' perspective. Based on a grounded theory approach, in-depth interviews with 8 practitioners of China travel agencies were conducted from November to December 2009. Results of three stages coding were schematized into a paradigm model, capturing constraints and overcoming process. The study suggested tourism paradox of Korea as a core concept which causes the tourism constraints on the one hand, and facilitates overcoming constraints on the other hand. The study also discussed emerging implications that should be applied by practitioners.