MBTI 성격유형에 따른 관광동기와 선호 관광지 유형 차이

Differences of Tourist Motivation and Destination Preference by MBTI Personality Types

MBTI has been widely used to differentiate personality type but not much employed in tourism study to explain tourist behavior. This study was to identify differences of tourist motivation and destination preference among three different MBTI personality types(i.e., introversion, extraversion and midcentric). Data for this study were collected from 229 college students from two universities who took MBTI test in 2009. Results showed statistically significant differences among the three different personality types in terms of their level of novelty, adventure, socialability motivations. However, results did not show statistical differences among the personality types in term of education and escape motivation level. Specifically, the extraversion type was likely to have the highest score of tourist motivations, while intraversion type had the lowest scores. Finally, results indicated that MBTI personality types were only associated with event element attribute in terms of destination preference Implications and limitations of the study were also discussed.