볼런투어리즘 참여 특성과 선호도에 관한 연구

Travel Characteristics and Preference of Voluntourism Participants

Voluntourism could provide participants with a new and authentic tourism experience through a reciprocal interaction between local people and tourists. This study analyzed travel characteristics of voluntourism participants and their preference toward domestic voluntourism programs. Using an email survey, data for this study were collected from 142 respondents, who participated in voluntourism programs organized by International Workcamp Organization, Seoul Volunteer Center, and Volunteer 21. The results of this study showed that the respondents were likely to be young(20s) females, and obtained the voluntourism information from neighborhood and a web-site of related organizations. Results also indicated that the respondents were most likely participated in the volunteer activities to conserve the environment and culture. This study also found that the participants of domestic voluntourism programs were more likely to have altruistic motivations than the participants of overseas voluntourism programs. Practical implication and limitation of the study were discussed based on these findings.