도보관광지 이미지와 지각된 가치가 관광자만족에 미치는 영향

An Influence on Tourist Satisfaction of Walking Tour Destination Image and Perceived Value: Focused on Jeju Olle and Jirisan Dulle

Walking tourism is becoming a popular alternative tourism in Korea. However, only a few studies have examined the relationship between the perceived value and visitor satisfaction in the context of walking tourism. This study was to test the influences tourist destination image and perceived value of walking tourism destinations on visitor satisfaction. Data were collected from 242 visitors who visited Jeju Ole Road and Jirisan Mountain Dule Road, the most two popular walking tourism destination in Korea, on November 2010. Results of a regression analysis showed that out of the three dimensions of the walking tourism destination image(i.e, tourism facility, tourism attraction, and tourism environment), only tourism attraction was found to be significantly related to the visitor satisfaction, even tough all two factors of walking tourism destination perceived value(emotional value and economical value) made significant effects on the tourists' satisfaction. Moreover, results showed that overall the tourism destination image turned out to have an influence on the perceived value. This study also made several theoretical and practical suggestions based on the findings.