Temple-stay was selected one of five best cultural tourism products in the world by OECD in 2009. It is also becoming a popular Korean culture tourism experience among foreign visitors as well as Koreans. However, not many studies in the field tourism have examined the temple-stay related experiences. In this context, this study investigated participants' motivations and the level of satisfaction on the temple stay program. Particularly, it compared the differences on the temple-stay motivation and satisfaction between Koreans and foreigners. Based on a review of related literature, participant motivation in this study was measured by ten items and experience satisfaction was operationalized and measured in terms of the condition of facility, the condition of operating, and the program of Temple-stay. Data were collected from 823 Temple-stay participants in eighty seven temples. Overall, results showed significant differences on the participants' motivations and experience satisfaction between Koreans and foreigners. Based on in-depth interviews with temple-stay participants, implications for the revitalization of temple-stay program were also suggested.
I. 서론
II. 이론적 고찰
III. 연구방법
IV. 분석결과
V. 결론 및 제언
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