This study examined the effects of customers' perception of service recovery justice on their satisfaction and future behavior intention in the context of food service industry. Based on previous study, recover justice perception was conceptualized in terms of procedural justice, distributive justice, and interactional justice. Switching barrier was measured in terms of positive and negative aspects of switching customers' primary restaurant. Data were collected from 308 college students who took food service related courses and experiences service failure and recovery from June to July, 2010. Results showed that the respondents' perception on the distributive and interactional justice were positively associated with their level of satisfaction. In addition, negative switching barrier played a moderating role between the perceived distributive/interactional justice and satisfaction Results also showed that positive switching barrier played a moderating role between satisfaction and future behavioral intentions.
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구의 설계
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
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