고속철도개통에 따른 지역별 관광자원개발요소의 통합적 언어가치평가

The Evaluation of Integrating Linguistic Value for Regional Development Elements of Tourist Resource by Opening A High Speed Railroad

Using the triangular fuzzy number method, this study evaluated the integrated linguistic value of regional tourism development elements in the context of opening the Korean high speed railroad. For this, review of related literature on the impact of express railroad on tourism development and integrated linguistic value evaluation method were performed. Data were collected from residents and tourists of Gyeougju, Pohang, Ulsan region after they experienced a high speed railroad. To evaluate the discrepancy rate(Dr) between tourists and residents, general solutions to compute the intersection area between to triangular fuzzy numbers were inferred. Results indicated distinctive tourism development elements for each of the three different regions. In terms of methodology, this study suggested that fuzzy number model approach might be very useful to evaluate perceived service quality.