강원도 녹색건강상품 개발에 대한 인식차이 분석

Analysis on Perception Deference of Mongolian and Medical Tourism Related Companies for Development of Green Health Tourism Products in Gangwon Province

In this study on Green Health Tourism Products in Kangwon Province, Mongolian medical tourists were examined as prospective consumer along with providers such as medical tourism agencies, health and service sectors to obtain a better awareness of suitability and the divergence of cognition between consumers and providers concerning medical tourism product development. The results of the paired sample t-test indicate that there is no significant difference in propensity for aroma therapy, medical treatment, herbal food tasting, hot springs(Spa), atopic dermatitis treatment, Oriental Experience, and weight management. As it pertains to the appropriateness of tourism program configuration related to Medical Tourism Programs in Gangwon Province, there is little difference in perception between Mongolians and medical tourism companies on the forest and spa tourism program items respectively. The findings indicate that medical tourism products, in conjunction with forest and spa tourism program enable the region to better attract domestic and foreign medical tourists.