한방의료체험을 통한 한방의료관광 인식이 재방문의사에 미치는 영향

The Influence Perception of Oriental Medical Tourism on Intention to Revisit through the Oriental Medical Experience: Focused on Chinese Tourists who visit 'Daejanggum' Oriental Medical Experience Event Site

The purpose of this study is to reveal how 3 factors which are Influence of satisfaction, perception and importance of Oriental medical Tourism is effective on Revisit intention through the Oriental Medical Experience. The result of this study are listed. First, entertainment and deviation factors among the oriental medical experience factors influenced satisfaction of oriental medical tourism. Second, There are no relation between factors on oriental medical experience and perception of oriental medical tourism. Third, entertainment, education, deviation and esthetics factors influenced importance of oriental medical tourism. And also, education factor influenced negatively on importance of oriental medical tourism. Satisfaction of oriental medical tourism influenced intention to revisit, intention of oriental medical tourism didn't influence on intention to revisit. Today, there are limited studies on oriental medical tourism. Thus, as figuring out desire and behavior, this study may be used basic material for making program of oriental medical experience.