Source Process Model을 기반으로 한 관광객의 음식점 결정을 위한 정보 원천과 음식점 선택속성 중요도

Tourists' Information Sources and the Importance of Selection Attributes for Restaurant Decision-Making based on Source Process Model

When considering the frequency of tourists' restaurant dinning experiences and related expenditure during travel periods, selecting where and what to eat can be one of the most critical part in traveler’s information search behavior. Thus, restaurant choices during travel period need to be understood and traveler’s restaurant information search behavior should be explored. As such. the purpose of this study was to identify and compare traveler’s restaurant information sources and perceived importance of restaurant selection attributes among their daily life, before travel, and during travel period. A total of 345 persons who had travelled in the last 6 months participated in an on-line survey. T-test and repeated measures ANOVA were used to identify the differences in the usage of information sources and importance of restaurant selection attributes among their daily life, before travel, and during travel period. Total participants responded they used past visiting experience when they visit restaurants for daily life, whereas they mentioned friends/family were highly used information source during travel. They also considered sanitation/cleanliness as the most important attributes to choose restaurants both daily life and during travel period.